BACKGROUND Sebastián Brizio, together with his mother and sisters, runs a family farm business located in Cañada Rosquín, Santa Fe Province, Argentina. Known as MAB Dairy, it combines dairy farming with cropping. Due to family circumstances, Sebastian's mother took over the company in 2000. A few years later, with an agronomy degree in-hand, Sebastián joined the dairy, which at the time was milking some 170 cows. Nowadays Sebastián manages the dairy, with around 300 cows in a dry lot system, reaching milk yield averages of 30 liters per cow per day. CHALLENGES The main challenge MAB Dairy was facing was poor cow health and the resulting deaths. “We wanted to add a monitoring system mostly because of health and mortality of the cows,” says Sebastián. “Once the technology was ins

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