LinkedIn Case Study Customised always- on campaign enables Opportunity Network to reach C-level executives all over the world The solution: Sponsored in-mail ads spark personalized, impactful conversations Initially Opportunity Network’s member acquisition strategy revolved around a one campaign per country model, however this left next to no room for customization. Enter LinkedIn. By using website demographics and campaign performance metrics, the team was able to pinpoint the countries, industries and profiles that were performing well. Armed with this data, Opportunity Network launched specific sponsored InMail campaigns targeted at these combinations – for example, campaigns geared towards those working in consumer goods, or CEOs based in Canada looking for investment

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