LinkedIn Case Study 360-degree communication and audience segmentation help Dior reach new audiences A consistent, targeted campaign strategy creates better visibility across numerous product launches and fashion collections. The Solution: Brand awareness campaigns that make use of audience targeting From haute couture gowns to watches, sunglasses to suits, Dior has an enviable collection of products to its name. But getting each of these items in front of the most appropriate individuals means singling out the right people. By building an audience framework, Dior is now able to address key male and female audiences separately and target users with an affinity to high fashion and luxury goods. With its audience sorted, Dior laid the foundations for growing its footprin

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