A regional commercial bank wanted to boost adoption of its low-cost loan offering but faced challenges in standing out in a competitive market. Partnering with MX, the bank analyzed customer transaction data to uncover purchasing affinities, segmenting customers into 14 groups such as travel, pets, dining out, and home improvement. By tailoring ads to these affinities, the bank achieved a 38% increase in conversions, generating about $1 million in loan originations and an 18x ROI on ad spend. The campaign also reduced long-term loan losses by enabling the bank to raise its FICO threshold while still meeting sales goals.

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