Case Study

Improving Customer Outcomes Through Digital Engagement

Improving Customer Outcomes Through Digital Engagement

Pages 4 Pages

Emprise Bank, a family-owned institution in Wichita, Kansas, saw low adoption of its money management tools, with only 7,500 of 39,000 digital customers using them due to poor visibility and a complicated opt-in process. Partnering with Tyfone and MX, Emprise redesigned its mobile-first experience, placing financial tools front and center and adding MX Insights for personalized guidance. This increased access to 100% of its 45,000 digital users, boosting average logins from once to eight times per month. Today, 56% of active users regularly engage, while MX’s cleansed data supports predictive analytics, targeted offers, and stronger customer relationships.

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