BECU, the fourth largest U.S. credit union, sought to enhance engagement and loyalty by making marketing more relevant through data-driven personalization. Partnering with MX for data cleansing and categorization and Amplero’s AI-powered platform within Salesforce Marketing Cloud, BECU improved targeting and analytics of its email campaigns. This enabled timely, individualized cross-channel experiences that lifted loan applications by up to 10% and boosted overall engagement. With near real-time result tracking, BECU can adjust campaigns dynamically and plans to extend machine learning-driven content into its MX-powered mobile app.

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