Case Study
Finding Prospective Students: Analyzing Inquiry Sources and Utilizing Targeting Capabilities for Increased High-Quality Volume
Finding Prospective Students: Analyzing Inquiry Sources and Utilizing Targeting Capabilities for Increased High-Quality Volume
sparkroom.com / 877.423.1366 / sales@sparkroom.com 6/2015 CASE STUDY Finding Prospective Students Analyzing Inquiry Sources and Utilizing Targeting Capabilities for Increased High-Quality Volume BA CKGROUND A school with a full range of program offerings for associates, bachelor’s and master’s degrees was struggling to find prospective students, specifically for technology and engineering programs. CHALLENGE Sparkroom needed to boost h