Havas Voyages and AB T asty began working together in 2015. After putting considerable effort into optimizing the user journey through their site, Havas Voyages is today focusing more on using their Conversion Rate Optimization (CRO) expertise to integrate sophisticated personalization campaigns into their optimization strategy. CHALLENGE Created in 1938, Havas Voyages today includes 335 agencies across France, as well as 1,200 Travel Planners who help their clients prepare their trips. The agency is part of the tourism group Marietton Developpment, which generated 1.2 billion euros in revenue in 2016. Havas Voyages is a forward-thinking and innovative company in the travel industry, both in regards to their brick-and-mortar locations as well as their digital presence. Relyin

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