Cross-Sell Propensity Model Enables Insurance Company to Develop More Successful Cross-Selling Campaigns
Cross-Sell Propensity Model Enables Insurance Company to Develop More Successful Cross-Selling Campaigns
2 PagesThe Business Challenge This client wanted to increase both revenue per customer and customer loyalty, while also reducing dependency on their on-the-ground sales force. Their current cross-sell strategies were more hit or miss, rather than targeted on the right products and the customers who were most like to purchase. The Solution Fractal build a cross-sell propensity model that enabled this client to answer these three key questions
