ANWB, the largest membership organization in the Netherlands, successfully utilized BlueConic to personalize its online communications and improve cross-sell and upsell campaigns. By analyzing visitor behavior without compromising privacy, ANWB could offer tailored products and services in real time. The integration of online behavior insights with customer account data helped refine targeting, ensuring relevance and increasing conversion rates. As a result, ANWB saw an 8x increase in conversion rates, growing from 4% to over 30%. The organization plans to expand its use of BlueConic for additional campaigns and across multiple channels.

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