Financial Services Cross - sell Generates an Incremental Fund Value of $15 - 20 Million for a Multinational Bank.
Financial Services Cross - sell Generates an Incremental Fund Value of $15 - 20 Million for a Multinational Bank.
2 PagesCross-sell generates an incremental fund value of $15-20 million for an multinational bank Client A multinational bank with businesses across Australia, Asia, New Zealand, the United Kingdom and the America. Challenge Improve penetration and funding of a new type of account with existing customers. Solution Fractal’s analytical models determined the best customers to target for cross- sell and funding opportunities. Results This
