Attrition Analysis Unveils Insights to Develop Attractive Offers to Retain Customers
Attrition Analysis Unveils Insights to Develop Attractive Offers to Retain Customers
2 Pages©2012 Copyright Fractal Analy cs, Inc., All rights reserved. Con?den al and Proprietary Informa on of Fractal Analy cs Inc. Fractal is a registered trademark of Fractal Analy cs Limited SUCCESS STORY CLIENT Large credit card issuer (this client that has requested anonymity). CHALLENGE High attrition rates were taking a toll on profitability. The bank needed to predict which customers were likely to cancel, and how to structu
