Cricket Australia - Could not accurately ID new and returning customers. & unable to develop strategic upsell/cross sell campaigns.
Cricket Australia - Could not accurately ID new and returning customers. & unable to develop strategic upsell/cross sell campaigns.
1 PagesDocument_35_01-09_01 © 2019 Profisee Group, Inc. Cricket Australia is the national governing body for the game in Australia. CA has a vision for cricket to be Australia’s favorite sport, and a sport for all Australians. Its purpose is for cricket to unite and inspire the nation. Outcome Strategic • ID highly valuable customers - Upsell/Cross Sell opportunities • Achieved 360 o Customer View - Customer segmentation drives best campaigns Strategy Implement Customer Clean Up Solution in the Cloud • Implemented the Profisee Platform. Cleansed, matched and de-duplicated customer data from existing source systems. • Integrate the clean customer data back to downstream systems in the SQL Data warehouse and Dynamics CRM. • Align with cloud strategy. Customer MDM solution needed to run on Az
