Connect anything. Master everything. Strategy Develop Single and Account Wallet Solu?on • Implement the Profisee Pla?orm. Cleansed, matched and de-duplicated customer data from exis?ng source systems. • Integrate the clean customer data back to downstream opera- ?onal and analy?cal systems. • Align with cloud strategy. Customer MDM solu?on needed to run on Azure infrastructure. • Build a Culture of Data. Support internal efforts to market the right offers to the right customers at the right ?me. Support omni-channel marke?ng efforts. Challenges Wanted Be?er Customer Experience • Needed to accurately ID new and returning customers across various channels. Wanted a complete view of a customer across online, offline and gaming table interac?ons. • Needed to develop strate

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