AMA -Wanted to roll out a corporate strategy for Omnichannel Marketing where AMA can effectively cross sell and upsell
AMA -Wanted to roll out a corporate strategy for Omnichannel Marketing where AMA can effectively cross sell and upsell
1 PagesConnect anything. Master everything. Outcomes • Consolidated 12M total customer records into a 3M golden customer records. Cleansed, de-duped trusted data now. • Setup a new founda?on for BI analysis, repor?ng, and machine learning ini?a?ves by bringing together all the disconnected customer transac?onal data. • Created a “customer lookup before create” web service that is star?ng to get u?lized by our business applica?ons to improve the data quality and data consistency of our newly created customer records. Strategy Create Single View of Customer • Find cost effec?ve MDM solu?on that works with the Microso? stack including Dynamics • Select a tool – that fits into AMA Data Architecture and comple- ments the exis?ng BPM (business process management) processing and Event Stream
