Connect anything. Master everything. Outcomes Profisee supports strong data management strategy • Consolidated customer records into Golden Consumer Records with household recogni?on with cleansed, de-duped and trusted data. • Enhanced customer experience across luxury brands - Sonic knows when a customer test drives an Audi and doesn’t buy; and then returns to test drive a Mercedes - precious intel available at the dealer level. • Established strong enterprise data management founda?on, eliminated manual processes within exis?ng systems framework and integrated clean, trusted data across all key systems. Strategy Create Single View of Customer and Vehicle • Create Customer Golden Records by matching and de-duping exis?ng records. • Find plug & play MDM solu?on that works with

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