Crayola Case Study Crayola Drives Engagement with Creative, Fun Experiences There is something special about opening a new box of Crayola Crayons or Watercolor Paints, and it doesn’t matter if you’re 4-years-old or 34-years- old. Simply opening them calls back to exciting creative possibilities and fun, often shared experiences. The role of creative enabler is something the Crayola marketing team embraces and amplifies in its content strategy. 01 BrightEdge Helps Crayola Draw Up Winning Marketing Strategies The Winning Formula “At Crayola, we have unique product offerings, but we also create content and crafts to inspire creative applications of those products,” says Kate Matelan, Content Marketing Strategist for Crayola. “Our ability to look at the offering holisticall

Join for free to read