Problem How do you promote a grand opening of a small, local “doggie food drive-thru”? Solution By using an OOH campaign to create brand awareness and interest for the store. Background Bane and Vader, a small, local doggie food drive thru, was looking to promote its grand opening on a small budget. The store wanted to create visibility and branding the new company to the Lehigh Valley area. Objective The objective was to promote and brand the new local business, primarily in the Easton, Bethlehem, and Phillipsburg locations. Strategy The plan was a rotary program with two posters rotating on residential and major roadways. Plan Details Markets: Bethlehem, PA Flight Dates/OOH Formats: • Flight: November 7, 2016 - January 29, 2017 • 2 Posters • A total number of 928,568 impressions

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