The Big Book of Personalized Marketing Examples The Big Book of Personalized Marketing Examples1 2 3 4 5 6 The Big Book of Personalized Marketing Examples U b e r fl ip 2 Table of Contents Introduction ........................................................................ 3 Industry or Persona Personalization .................................. 5 Fortinet | Multi-Channel Nurture ................................................. 7 Intent-Based Personalization .............................................. 8 CollabNet VersionOne | Intent-Based Prospecting .................... 10 Stage of the Buyer Journey .............................................. 11 Uberflip | Buying Stage Nurture ................................................. 13 Account-Level Personalization .............

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