A leading global insurance company faced retention challenges due to fragmented data and reliance on financial partners for marketing. To overcome this, the insurer implemented Redpoint CDP, integrating over 450 weekly data feeds into a unified, real-time customer view. This enabled automated data analysis, predictive lapse curve modeling, and the launch of a direct-to-consumer marketing program. As a result, the insurer improved customer match rates by 50%, increased marketing ROI by 28%, boosted retention by 20%, and tripled new paid sales.

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