We reached 120 consumers in the Highlight community who matched the Country Luau team's targeting goals. We sent each Highlighter a quant-only (productless), incentivized survey for completion. Concept Testing for Country Luau The Country Luau team came to us in the pre-production phase of product development. They were an emerging brand in the canned cocktail category wanting to gather consumer insights on their branding, pricing, and beverage flavors. They especially wanted to understand product appeal among younger consumers in the southern regions of the United States, especially those who enjoyed country music. Instant access to a live dashboard of results coming in on day 1 Understanding of key product benefits and flavor preferences Landscape of potential usage scenarios from re

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