Connecting Desktop and Mobile with Adjust How Yelp utilized Adjust's technology to track data across devices CASE STUDY: YELPThe Challenge Yelp invests in user acquisition on both desktop and mobile, and with a high volume of users on both channels, it needed more transparency into its data. Yelp needed a way to tie together both acquisition channels, and connect the dots between desktop-to-mobile and mobile-to- desktop, allowing it to not only better understand the user base, but also provide even better user experiences.By leveraging Adjust’s custom event generation tool and real-time callbacks, Yelp is connecting all of its app user data and desktop data together. Linking desktop and mobile data has been a crucial missing piece of the puzzle, as Yelp can now see the full pictu

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