PMMI Media Group implemented an innovative approach to converting anonymous website visitors into known contacts and growing their first-party data. By using Omeda’s Form Builder and Metering tools, PMMI designed a two-step form process that captured basic contact details at the first stage, even if users abandoned the second stage. This helped them retain over 6,300 submissions, with 50% coming from new names. The campaign resulted in a 68% completion rate of the second form, while the remaining 32% were automatically added to a drip campaign. This strategy enhanced PMMI's audience targeting and enriched their database for better sales opportunities.

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