page 1 CASE STUDY © 2018 Medicom Health Interactive. All rights reserved. • www.medicomhealth.com • (800) 971-0785 HRAs at Events Educating and converting an engaged audience THE PROBLEM Yuma Regional Medical Center (YRMC) makes breast and heart health a priority. With breast cancer being the second most common cancer in Yuma County, coupled with the health system’s expanded heart services, the marketing team was tasked with identifying interac

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