Case Study

Conversion Rate Optimization Testing Increases Revenue Almost 300%

Conversion Rate Optimization Testing Increases Revenue Almost 300%

Client Profile Telestream specializes in products that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Products range from desktop components and cross- platform applications to fully- automated, enterprise-class digital media transcoding and workflow systems. Conversion Rate Optimization Testing Increases Revenue Almost 300% Overview Telestream was looking for ways to incrementally improve the performance of the website, turning visitors into Flip4Mac buyers. Challenge Telestream reached out to Blast to devise a testing plan that would provide actionable insights to increase site performance on two specific pages, the Flip4Mac landing page for Microsoft visitors and Flip4Mac landing page for QuickTime visitor

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