CASE STUDY Improving the Customer Experience Increases Booking & Revenue for National Railroad Company Overview A top 5 transportation enterprise 1 partnered with Blast Analytics & Marketing with the objective of becoming a data-driven organization. They were looking for a Customer Experience (CX) team that would take the lead and provide strategic recommendations for testing ideas while also creating a collaborative culture where educating their team throughout the process was a priority. Challenge The client knew they needed to boost their credibility across both desktop and mobile site visitors to see an increase in booking rates and revenue. As part of the onboarding process, Blast analyzed their website CX to identify potential ways to move

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