Client Profile Sleep Train is the West Coast’s number one mattress retailer and number four nationwide, with over 100 California locations. Conversion-Driven Online Marketing Sets Sleep Train Up For Success Overview As the #1 mattress retailer on the West Coast, Sleep Train clearly had a strong brand and product. However, their online marketing wasn’t reflecting the quality of their brand, breadth of product offerings, or their leadership in the industry. Challenge To develop an online marketing strategy that would help them be as successful online as they had been as a brick and mortar company, Sleep Train partnered with Blast. Blast led their digital revamp driven by three main goals of educating customers about mattresses, showcasing sales events, and most importantly – pers

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