Client Profile Blurb is a book publishing platform that makes it easy to design, publish, market and sell beautiful, professional-quality print books, magazines and ebooks. Blurb’s bookstore and online marketing tools enable customers to sell their work and easily share Blurb books across social channels. Conversion Testing Drives $1.72 Million Increase in Lead Value Overview Blurb was looking to widen the top of their purchase funnel and ultimately increase revenues by increasing registrations. Challenge Blurb knew the site was not converting at its potential, and reached out to Blast Analytics & Marketing to setup proper analytics tracking and analyze blurb.com to identify weak links in their purchase funnel. Solution After overhauling Blurb’s analytics configurati

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