Converse's online store, operated by Orbico, achieved a remarkable 3663% ROI after implementing SALESmanago for marketing automation. Dynamic emails saw up to 850% higher CTR and 161% higher OR compared to mass campaigns, while personalized emails with 1-to-1 recommendations resulted in up to 397% higher open rates and 701% higher click rates. Over 73% of last-click-supported transactions were driven by automation, and the contact base grew by 28% annually. SALESmanago’s omnichannel communication, including email, web push, and mobile marketing, helped drive engagement and brand loyalty. Future plans include AI-driven visual product search and loyalty programs.

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