Case Study Shoebacca Revamps Ecommerce Experience With Mobile-First Approach RetailFounded in 2002, Shoebacca is a full-scale online footwear retail company dedicated to helping customers and their families lead active, healthy lifestyles with over 200 brands including Adidas, Converse, Asics, Puma, Reebok, The North Face, Skechers, New Balance, and others. Located in Irving, Texas with its home office and adjacent 250,000 square- foot warehouse, it offers free ground shipping, 110% price matching, and unparalleled customer service. About The Client With growing traffic on mobile, Shoebacca’s online store encountered high bounce rates because its load speed and user experience weren’t optimal. To provide a better shopping experience to its increasing customer base and to ke

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