Content That Converts: How a Prominent CPG Brand Optimized Its Photos and Videos for Revenue Case Study1/3 Speed to market is essential when it comes to social media. Trends change quickly, and CPG brands are challenged with curating photos and videos that speak to their unique audiences—and translate into real product sales. A beloved grooming brand launched a new line to fill a growing need for products that exclusively cater to men. The collection quickly became known for its one-of-a-kind products for beards, crafted with natural ingredients like shea butter and Maracuja oil. To spread the word about the launch, the brand used a custom hashtag campaign to celebrate Men’s Wellness Month. After the viral success of the campaign, the brand relaunched the hashtag years later w

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