How precision revenue growth management transforms CPG promotions

5 Pages

This article discusses how Consumer-Packaged-Goods (CPG) companies can enhance their promotional strategies through precision revenue growth management (RGM) by leveraging advanced analytics. It emphasizes that promotions are a significant sales driver, but many CPG companies lack the insights to fully capitalize on them.

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How precision revenue growth management transforms CPG promotions

How precision revenue growth management transforms CPG promotions

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