Case Study

Content syndication best ToFu program for 2X ROI and 58% higher average deal size

Content syndication best ToFu program for 2X ROI and 58% higher average deal size

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CUSTOMER SUCCESS Content syndication best ToFu program for 2X ROI and 58% higher average deal size Hitting the sweet spot: Using content syndication to bring in larger accounts Lauren Dennison, Senior Digital Marketing Strategist at Paycor, sought to fuel aggressive growth at the top of the funnel and build a strong pipeline. With a focus on Paycor’s paid digital efforts and an aggressive 30% year-over-year growth goal, she knew she could trust in Ziff Davis B2B’s content syndication programs to increase average deal size over other traditional marketing programs. The situation Lauren and Paycor’s Director of Digital Marketing, Alex Schutte, needed a strategic partner who could provide a steady stream of targeted leads currently researching topics relevant to Paycor and poised to ma

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