1 Case Study – Contactless Micro-payment Card Concept and Market of Micropayment for E-commerce in Indonesia The challenge One of the largest private banks in Indonesia was interested in understanding the knowledge about micropayment for e-commerce within and beyond Indonesia. In addition, the client wanted to know more about their product acceptance from their customers and merchants after the official launch. The objective of the study was to understand the type of payment, especially micropayment, as well as the usage comparison and difference between internet users in Indonesia and abroad. The client also wanted to: Understand customer’s Usage Attitude Image (UAI) across five different segments Gauge merchant satisfaction and awareness: With focus on reader exist

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