To improve loyalty program engagement, a global power and automation systems manufacturer implemented an automated email strategy that responded to user behavior. Welcome, thank-you, and reminder emails boosted participant interaction, leading to a 48.6% open rate and 34.7% click rate. Newly enrolled users drove 32% of total claims and contributed 50% of total revenue. The campaign generated $1.5 million and delivered 40% year-over-year growth, along with a 20% increase in catalog redemptions, effectively transforming participant retention and program performance.

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