A global construction and mining manufacturer strengthened dealer relationships and achieved 100% satisfaction by implementing a performance-based incentive strategy. The program included a group travel reward to Aruba for top-performing finance, insurance, and equipment managers, alongside a points-based rewards system. Bonus opportunities for deal bundling and online engagement, along with the TripBuzz app, reinforced behavioral change and relationship building. This approach successfully drove desired actions, fostered loyalty, and created lasting connections within the dealer network.

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