A top B2B electrical distributor transformed its incentive strategy by centralizing fragmented programs into a unified, gamified platform that boosted global engagement and sales. The initiative supported automated campaign management, multi-tiered promotions, and detailed reporting. Gamification tactics like “Break the Bank,” “Learn and Earn,” and “Spin to Win” encouraged active participation, with sales managers and vendors recognizing high performers. Over 4,500 salespeople from 45 countries joined, 1,387 campaigns launched globally, and sales rose by 30%. Gamification emails reached an 80% open rate, far exceeding industry averages.

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