To shift dealer behavior from price-based loyalty to performance-driven engagement, a fuel distributor launched a multifaceted incentive program with 360insights. Centered around a competitive sales initiative and grand prize trip to Puerto Vallarta, the program used leaderboards, quarterly rewards, and strategic communications to sustain motivation. It generated $3 million in post-cost revenue, a 183% year-over-year gallon sales increase, 237% more Year Two goal earners, and 72% growth in participation, successfully boosting dealer loyalty and long-term relationships.

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