Maximising Revenue Using OpenX Technology: Interview with Malcolm Attwells, Commercial Director at Condé Nast Digital Britain

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Maximising Revenue Using OpenX Technology Interview with Malcolm Attwells, Commercial Director at Condé Nast Digital Britain +50% Revenue What were Condé Nast’s objectives for the partnership with OpenX? In a rapidly changing online advertising marketplace, Condé Nast recognised that digital ad spend is increasingly funnelled into programmatic trading. To maintain impression revenue, we needed to make inventory available programmatically ac

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Maximising Revenue Using OpenX Technology: Interview with Malcolm Attwells, Commercial Director at Condé Nast Digital Britain

Maximising Revenue Using OpenX Technology: Interview with Malcolm Attwells, Commercial Director at Condé Nast Digital Britain

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