CASE STUDY: Rio Tinto Borates—Borax Agriculture Microsite 1 Kentico-Powered Microsite Helps Grow Fertilizer Sales—and Global Food Supply CA SE STUD Y Project Snapshot: Rio Tinto Borates— Borax Agriculture Microsite Client Rio Tinto Borates, a global leader in the supply and science of borates and refined boron—an essential micronutrient that affects crop yields worldwide Challenge • Educate consumers about the value and cost-effectiveness of refined boron supplementation • Increase brand awareness of Borax agricultural products • Communicate the benefits of premium Borax products over competitive materials • Protect established market share while staking a claim in growing regions Solution Build a Borax Agriculture microsite to provide measurable, immediate, brand-agnostic valu

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