Full Site Redesign Highlights Global Importance of Mineral-Based Products CA SE STUD Y Project Snapshot: Rio Tinto Energy & Minerals—U.S. Borax Site Redesign Client U.S. Borax is a global leader in the supply and science of borates and refined boron—an essential component of modern life. Challenge • Educate end consumers about the importance and breadth of use of borates in today’s society. • Create a more engaging style of communicating scientific information. • Clarify the applications and benefits of 20 Mule Team Borax products. • Provide resources for U.S. Borax customers, employees, and visitors. Solution Redesign the U.S. Borax website to promote the company’s core story: a history of excellence and a reputation for pioneering essential elements for modern living.

Join for free to read