Compared to conventional email marketing, F.O. International was able to achieve very high results in all areas: 174% open rate, 196% click rate, and 490% conversion rate.F. O. International, a manufacturer and distributor of children's clothing and sundries, faced a challenge in that the conversion rate results from their conventional email marketing campaign had reached an upper limit. It took a lot of time and effort to tune the email stream, which produced unsatisfactory results. Improve effectiveness of email messaging with content based on behavioral analysis. Measures implemented with Fanplayr Using Fanplayr's behavioral targeting with the streaming email content function, we implemented "cart abandonment email delivery", reminder messages for specific customers. For custo

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