Fanplayr analyzed shopper’s onsite behavioral data and proposed a targeting strategy aimed at very specific, under-performing visitors. As a result, the conversion rate increased by an impressive 198%. ARKnets is a men's and women's fashion EC site that deals with high quality brands for people in their 20s to 40s. ARKnets selects valuable products from a wide range of fashion brands and operates its stores and e-commerce site with the philosophy of "providing highly quality products to shoppers who recognize and care about quality”. ARKnets handles more than 700 brands and a wide variety of categories, so they were looking for a web-based customer engagement tool that would allow them to make personalized appeals to a finer segment of the market than is possible with ordinar

Join for free to read