Digital Marketing in an Age of Privacy: The Intelligent Solution Nirvikar Singh Distinguished Professor of Economics University of California, Santa Cruz August 2021 FANPLAYR WHITEPAPERMarketing in an Age of Privacy: The Intelligent Solution Nirvikar Singh Distinguished Professor of Economics University of California, Santa Cruz August 2021 1. Introduction As the Internet and World Wide Web evolved, from research projects with ideals of free exchange of information to drivers of the 21 st century global economy, fundamental contradictions began to emerge. Digital networks extend and amplify economies of scale, leading to the creation of commercial behemoths such as Alphabet, Amazon and Facebook. Companies like these are able to take advantage of vast troves of digital informat

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