FANPLAYR WHITEPAPER Digital Commerce in the Post-COVID Network Age Nirvikar Singh Distinguished Professor of Economics University of California, Santa Cruz October 2020 Customer/Client Goals • Recreation and pleasurable experiences • General knowledge building • Answers to specific questions • Discovering and evaluating product and pricing alternatives • Building a wish list • Completing a purchase • Providing feedback • Paying a bill • Resolving post-purchase issues • Making appointments Fanplayr Behavioral Data Hub Refined Live Segmentation Live Testing of Assumptions Tailored Live Recommendations Live Visitor Personas Live Insights and Reporting Live Stream Data across Systems Live Communications Custom Seller Dashboard • Real time analytics

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