© 2022 Bombora www.bombora.com @bomboradata Area Development, a leading corporate site selection and relocation publisher, uses Bombora’s Insights platform to deliver business-changing leads to their advertising clients. Challenge “Companies that advertise with traditional publishers are often left with an empty feeling,” said Justin Shea, Digital Media Manager at Area Development. “Our advertisers trust who our audience is because they’ve been running campaigns with us since the beginning. But they weren’t always able to understand the ROI on their advertising spend, or they weren’t able to do anything tangible with the results.” Although this isn’t an uncommon tale in the B2B publishing space, Justin set out to explore if he could deliver even greater value for his advertising

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