L'Oréal uses AI-driven TrendSpotter to predict beauty trends ahead of competitors. It analyzes online conversations from 3,500 sources, identifying emerging trends from influencers, celebrities, etc. Human validation ensures accuracy. Results include acquiring Modiface for virtual makeup trials and adapting to trends like video chat filters. TrendSpotter aids product development, digital marketing, and decision-making, benefiting 1,800 employees globally.

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