Client Email Statistics The Power of Email – A Case Study Using an eCommerce Website In a 2 year period, Boomtown Internet Group employed numerous tactics to grow one of our eCommerce client’s email lists from 10,000 to 60,000. Tactics used included eBook downloads, coupon downloads on social media, rewards points for signing up, and more prominent newsletter opt-in buttons. Email sales revenue increased 138% in a one year period. The click through rate was 7.2% on “blast emails” . The national average click through rate during this time period was around 4.5%. Click through rates on automated emails increased by 38% to almost 17%, while the national average for these types of emails was around 9.7%.US Email Statistics from the Epsilon Email Marketing Research Center show that email market

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