Email, SMS, and push marketing statistics for ecommerce in 2024

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Omnisend's 2023 report shows email, SMS, and push messages are driving strong ecommerce results. Email campaigns saw 25.1% open rates and 1.5% click rates, while automated emails far outperformed with a 42.1% open rate and 1.9% conversion rate. Automated SMS and push messages also led to significantly higher engagement and sales than manual campaigns. SMS generated over $33M in sales; push topped $13M. Automation accounted for a large share of orders despite low send volume. Brands using all three channels in coordinated workflows saw major gains in ROI.

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Email, SMS, and push marketing statistics for ecommerce in 2024

Email, SMS, and push marketing statistics for ecommerce in 2024

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