The document outlines best practices for cold calls and email outreach. For cold calls, it emphasizes research, goal identification, persistence, and proper tone. Calls typically become effective after 4-5 touchpoints, and engaging gatekeepers is crucial. The structure includes introducing yourself, confirming the role, identifying needs, providing value, and asking for a meeting or referral. For emails, personalization is key. The first 20% of the email should be tailored, with the rest templated. Emails should be short, clear, and mobile-friendly, with a strong call to action and minimal links or images.

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